2nd Round of Direct Sales for Romance Authors starts Dec 28th!
It's time to take control of your book sales!
You know how to write great books, but how do you sell them? Amazon and social media algorithms are always changing, but you can take control with direct sales.
Sell more of those beautiful books you worked so hard to write and receive the royalties you deserve...
SOUND FAMILIAR?
You feel invisible in a sea of books. Amazon doesn't show your books. Other retailers are missing-in-action. Goodreads is terrifying. You don't have time to spend hours on a video for only two hundred views.
Have you ever wondered if you're cut out to be an author in the modern age?
- It feels like you're supposed to churn out books quickly
- Except you're also supposed to be dancing on TikTok instead of writing
- Maybe you should become friends with someone at Amazon?
- Or maybe the only way you can write the books you love is to swallow years of struggle and hardship for you family
BOOK SALES CAN FEEL LIKE A ROLLER COASTER
You're at the mercy of Amazon and Apple Books and the top-secret algorithms that seem to be constantly changing. Except you can create your book store. And guess what? The algorithm of that store will always feature your own books.
...but how will readers know your store exists?
That's where the power of Facebook ads comes in. They are a repeatable way to earn money every single day on your own book store.
YOU CAN TAKE CONTROL OF YOUR INCOME
KU or wide. Trad or indie. Shopify or WooCommerce. Decisions are unending. That's why we created Direct Sales for Romance Authors, a course designed by two bestselling romance authors who've been where you are.
There are a million options out there. We've tried a bunch of them ourselves...and narrowed them down to the smallest set of tools and the most straightforward path to profitability.
Imagine if...
- You were able to use your existing backlist to create fresh book royalties
- You could reach readers directly instead of hoping that Amazon, Apple, and Kobo feature you
- You made more money this month (Without needing to release a new book)
- You could finally take a vacation secure that the mercurial algorithm gods can't punish you
- You didn't have to cringe when you open your royalty statements because you already know you've earned enough for your family
Direct book sales have never been easier - The last few years changed the way people shop. They're more likely to trust a small business...that means you.
You can also reach readers who are less price-sensitive.
With direct sales, you can charge more and keep 95% of the retail price instead of giving Amazon a cut.
WE'VE SOLD MILLIONS OF BOOKS. LET'S TALK ABOUT IT.
My story has a twist.
On the year my health rock-bottomed and left my unable to sit upright for more than a couple of hours a day, I didn't know how we would pay the bills. My family needed my royalties, but I could barely function. And the old advice to "write another book" didn't work when my brain barely worked.
How would we survive? I learned Facebook ads through necessity...and managed to make more money than I ever had. All while working less.
It defied everything I'd always been told about being rewarded for putting in those long, hard hours. I was able to build an author career more profitable than I ever thought possible.
So I spent the next few years showing other romance authors how to use Facebook ads to increase their income even while decreasing their workload.
Let me in➡
ONE OF THOSE ROMANCE AUTHORS TOOK THE COURSE AND MADE IT HER OWN. SHE USED THE SAME PRINCIPLES OF FACEBOOK AD CREATION AND ITERATION I TAUGHT TO SELL DIRECT.
She was able to grow her business from five to six figures a year using that very ads strategy. Then at a writer's retreat, she taught me her direct sales techniques. They're a powerful combination!
INTRODUCING...
The straightforward system for more book sales in your romance author business, with step-by-step guides, author-to-author secrets, and all the information you need to get profitable.
It's like sitting in a cozy, rambling cottage for a writer's retreat, with both of us sitting next to you, walking you through each step - creating a powerful new source of income.
YES, I NEED THISAt the end of Direct Sales for Romance Authors, you'll have:
- A product primed for sales. Direct readers are looking for a certain arrangements of books. We've gathered data on what sells the best, so you can start there.
- An optimized landing page. We show you the elements of a strongly converting landing page. And more importantly, we give you the tools so you can optimize your own pages.
- A profitable Facebook ad. Thousands of authors have used these methods to create, maintain, and scale ads to return ROI of 2X to 10X on spend.
You can create all of these pieces without this course. Sure, we have guides and strategy and accountability inside. Those are very helpful, but the most valuable thing we do is exclude information.
There are an unlimited number of tools on the internet. There are boundless advertising platforms. We could give you so many videos you'd never be able to watch them.
It's possible to distract and delay and "perfectionist" ourselves into poverty.
This is the shortest path to profitability.
We've taken the expansive, scatter-graph sum of our own experimentation, removed everything that wasn't the most effective, and drawn you a straight line for you to follow. That's the value of this course.
HERE'S WHAT'S INSIDE:
You're going to
love
these
STEP-BY-STEP GUIDES
This course walks you through the creation of a small but powerfully profitable store where a steady stream of NEW readers one-click your books.
FOCUSED STRATEGY
Our methodology cuts out the noise and provides the most straightforward path backed by data to produce profitable results. There's no fluff, only action.
VIDEO LESSONS
Videos with Skye and Ines breaking big ideas down into simple, consumable lessons. There are also transcripts available if you prefer to read instead of watch.
USEFUL WORKSHEETS
This course is not designed for pondering and spinning. It's designed for action. Our worksheets help you move through the material so it feels like a achievable.
PROVEN TEMPLATES
Our proven templates for the three pillars of the direct sales funnel: the bundle, the landing page, and the Facebook ad given you the strongest head-start possible.
LIVE OFFICE HOURS
Each week we'll have a 90 minute live call with both teachers Skye Warren and Ines Johnson to answer questions, review landing pages and ads, and provide support.
"When I tried sales ads on my own, it took me 6 days to make a sale. With your method, it took me 12 hours!"
EMBER LEIGH, ROMANCE NOVELIST
"When I tried sales ads on my own, it took me 6 days to make a sale. With your method, it took me 12 hours!"
EMBER LEIGH, ROMANCE NOVELIST
If you could hand someone ten dollars and get back twenty dollars, would you do it?
Would you do it every day? Or several times a day? That's the power of Direct Sales for Romance Authors. This is the only time we plan to offer this right now, because it takes two of us, so if you'd like to join, do it now.
- Build profitable products using backlist
- Create a stream of consistent income
- Find new readers for your existing books
- Scale higher for the next-level author career
- Straightforward walk throughs to make it simple
- Experienced romance authors sharing data
The new round of Direct Sales for Romance Authors includes an expanded section on special edition & automated flows!
DID YOU KNOW?
One of the great things about direct sales is CASH FLOW.
When you sell on Amazon and Apple and Barnes & Noble, you wait months to get paid. This makes reinvesting your profits into more ads a slow process, especially towards the beginning.
With direct sales, you keep more of the money and you get it much faster.
Which means you'll start earning back the investment of this course faster, too. Most likely the money will start depositing into your bank account while the course is running.
DIRECT MAKES IT EASY TO SELL MORE!
Unlike purchases on retailers, you have their email addresses. Which means you can reach back out to them to offer upsells, downsells, and more books in automated flows.
We cover that, too!
You get not one but TWO teachers for Direct Sales for Romance Authors...
Hi, I'm Skye Warren!
NEW YORK TIMES BESTSELLING AUTHOR OF DANGEROUS ROMANCE, DOG LOVER, BOBA TEA DRINKER, SEVEN-FIGURE AUTHOR
My author career started as a five-figure struggle with long hours and a constant fear I wouldn’t make enough to pay the mortgage. Health struggles made it hard to even write, much less think about marketing.
Facebook ads transformed my business...and my life.
I went from making five to six and ultimately to seven figures a year. Instead of holding my breath every time a book published, I learned how to increase my royalties with the push of buttons.
I've taught Facebook ads to over a thousand authors, many of whom have gone on to also earn six and seven figures using these strategies. Ines Johnson is one of those authors.
When I learned about her success with direct sales, I asked her to teach me at that writing retreat. I hadn't been able to make them work for me until I used her methods. Which is why I'm so excited to partner with her for this course. We both love to experiment and share what we've learned.
In addition to e-book sales, I've sold an additional 7 figures in direct sales of print books and book-related merchandise.
I started like you, writing books I love, wondering if I could make this work, and have now sold over 2 million copies.
You can continue earning a comfortable living for your family from home. Because you control your career, the same way I control mine.
I'm a multi-six figure, full time author. (that's all from indie book royalties.) But I didn't start out that way...
Hey guys, what's up? My name's Ines Johnson.
I'm a television producer/writer turned romance novelist. My path to becoming a full time author wasn't smooth.
When I launched my direct sales store, it was NOT immediately profitable. I thought about quitting a bunch of times. I almost gave up, but I love to break things down until I figure out how they work... whether it's a great romance character arc. Or a landing page.
It took experiments and testing and gathering data until I finally figured it out. I took my unknown pen name writing clean romance from five to six figures a year.
I didn't go viral on TikTok. Even to this day, I have 145 followers on Instagram. I'm living proof that you can build a writing career to support even with a small following.
WHAT'S INSIDE?
The breakdown
MODULE 1
Design Your Power Product
We know how to sell books to readers on retailers, especially when they're your existing fans. But how do you convince brand new readers to buy directly on your store? There's a different buyer psychology. We have the data and will show you how to build your ideal power product.
MODULE 2
Activate Your Advertising Funnel
The biggest downside to the direct store: no one knows about it. Retailers can bring you browsers, even if there are only a few of them. The answer is a sales funnel that brings in new readers every single day. We show you how to build an ad so that it will be profitable, and more importantly, stay profitable.
MODULE 3
Iterate to Profitability
Now that we're bringing in new readers to purchase our power product, it's time to increase the game. Even a few percentage points increase of ROI can lead to thousands of dollars--or more. We show you how to iterate both your ads and your sales page, along with the flowers and automations to maximize your sales.
MODULE 4
Scale for Strong Growth
It's time to scale your store from a nice, comfortable stream into a potent piece of your income. That means scaling your profitable ads to higher spends using multiple strategies. It also means creating an engine for consistent sales with minimal inputs from you. This is as close to auto-pilot as it gets.
Want even more? The PLATINUM level includes more support and more deep-dive content to create a supercharged direct sales store.
The Platinum Level gives you the most!
- Exclusive platinum live office hour calls, bringing the total length of your incubation time to SIX months
- Design and build the main storefront using principles of economic psychology. (Without data, you're designing with emotion.)
- Sticky marketing techniques! How to bring readers back to your store so you increase the lifetime sales
- How and when to use other forms of direct sales, including crowd-funding, subscription models, and merchandise
- Advanced iteration of landing pages to maximize your return-on-investment for ad spend
- Small group masterminds for accountability with other Platinum level authors (with a fun, optional points system with prizes!)
Every author enrolled in Direct Sales for Romance Authors also gets...
- BONUS 1 ➡ FREE Access to Graphic Design Mastery for Authors, where you'll learn to make ads, teasers, countdown images, TikTok videos, and even book covers. Aesthetic design often doesn't equal sales. And if you're making decisions on graphics without looking data, you're choosing based on emotion. With this mini-course, you'll be equipped to create your own, test them, and then use what actually works with confidence!
- BONUS 2 ➡ FREE Access to Pace Your Marketing, where we'll show you how to use TVB exec's secret formula for getting viewers hooked. Breaking scripts down is a skill from Ines's time in television where she was trained in the writer’s room to comb through sequences and scenes, hunting for story elements, costs, and scheduling. She applied these skills to her writing and that’s when she hit success.
- BONUS 3 ➡ An exclusive, 90-minute, LIVE group coaching call, Launch 2024: Planning for a Profitable & Powerful Year!
How can you make 2025 a year of strong new releases and consistent backlist sales?
That's what we're going to cover in this 90-minute live workshop, which includes guided activities to determine what will work best for you. It will also include group coaching as we craft your strategy for the next 12 months.
Direct Sales will be part of that, of course, but it won't be the entire thing. The strongest strategy is one that includes multiple income streams. And multiple ways of acquiring new readers. How can you do it without killing yourself with hours and overwhelm? It starts with Launch 2025.
This takes place on Monday, December 30th at 2 pm CST. It will be recorded!
Exclusive Platinum Level Bonuses
Let's boost your success!
Inside this 3-Part Workshop you’ll learn all the reasons WHY you’ve been spinning on that hamster wheel forever AND how to do things differently—to create EPIC results.
Heather Hildenbrand is a certified mindset & manifestation coach for creatives who are sick of being stuck and finally ready to manifest their own happily ever after. She helps authors drop their limiting beliefs & trauma patterns so they can step into Who They Really Are and finally create the life of their dreams.
Learn about the phenomenal combination of craft and sales strategy from the creator of Universal Fantasy herself, Theodora Taylor. She'll be joining us for a one-hour exclusive Q&A session with bonus "Butter" Landing Page Review Checklist PDF download. We'll pull out the butter that makes your Power Product extra one-clickable.
Note: Like the other Platinum Level exclusive bonuses, this bonus will only be available to those in the Platinum level, and will happen at the end of the core six weeks of programming, once we've learned how to measure landing page success.
Bring your journal and check your doubts and baggage at the door. This is going to be your best year yet (and how does it get even better?) In this pre-recorded energy activation, you will...
- Clear any energetic attachments weighing you down
- Release limitations, judgements and expectations you put on yourself, all the limitations
- Acknowledge what you’ve already accomplished (acknowledgment is the unacknowledged superpower)
- Energize your targets for the year
"Right before I enrolled in your class last April, my sales were really started to dwindle to like $2,000 a month. Things have really turned around a LOT since then. I had been making five figures in profit every month since last August. I am just blown away."
CHARLOTTE BYRD
"I have to tell you, this has been one of THE MOST informative, helpful, and actionable classes I've taken in ages. It came along at the perfect time for me and where I am with my business, and already has helped me immensely."
TESSA LAYNE
"I've only watched video one but you've already shared FAR, FAR more than was the original scope of this course, and the worth, for me, has already massively exceeded the course price."
LILI ST GERMAINE
"I had my best year ever last year thanks to this FB class. Best year ever. Times 5. Learning about creatives and ad copy helped me turn non-performing ads into profitable ones."
BLAIR BABYLON
Are you in?
The deadline to sign up for Direct Sales for Romance Authors is December 27th. We're running it LIVE, and we hope you'll join us!
Join the Gold Level for $980Have Questions?
When is the last day to sign up?
Will this work for my books?
What is the refund policy?
How is the course laid out?
Can I access the course later?
How will I be supported?
Who is this for?
This course is created by romance authors for romance authors.
That includes any and all subgenres! We have both the very steamy and sweet / clean spectrum of romance represented, so we've proven they sell well this way. Contemporary, paranormal, fantasy, suspense, science fiction, historical... it's all welcome here.
Pre-requisites for this course:
- You have published at least six romance novels in the same sub-genre
- Open to using our methods with Facebook ads, Shopify, and a Shopify app we'll show you inside
- Willing to spend $20 a day on ads
Can you still join us if you don't meet one of them? Sure! Do these techniques work for a thriller author? Absolutely. Do they work if you use different tech for your store? Yep.
You can still join and adapt the strategies to your books. Our 100% Money Back guarantee only applies to those who meet the pre-requisites.
100% Money-Back Guarantee
We stand behind this process. If you meet the pre-requisites and do the work, then we guarantee that you will turn at least a 1.5X ROI at the end of thirty days. Our standard for a complete and successful iteration is actually 2X, but 1.5X is great progress towards that.
There are many ways to implement direct sales. Ours is not the only way, but it's the only one we can guarantee. If you choose to skip or change pieces then you do so at your own risk.
WE'RE ROOTING FOR YOU
It can feel like the algorithms are conspiring to keep you down.
The truth is much more simple. They don't know who you are. It's not about you. They are busy fighting for their own voices. You're the only one fighting for yours. That's why we invite authors to take their book sales and their financial security into their own hands. No one can do it for you, but we can show you how.
